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The Scenario – Have you ever wondered why it seems so simple to accomplish group goals but personal goals pose more difficulty?
Does motivation for achievement change when we work with others?
A study conducted by Ayelet Fishbach, Ph.D., Marlone D. Henderson, Ph.D., and Minjung Koo, Ph.D., suggests so. The factors that motivate us to pursue personal goals differs from those that motivate us to pursue group goals
1. Personal Goals
- Individuals determine goal worthiness by measuring significance, likelihood of enjoyment and likelihood of achievement for that goal.
- Motivation also stems from previous participation in the pursuit of a similar goal.
- Individuals pursue goals if they perceive that the level of progress made is substantial in comparison to the remaining need for progress.
2. Group Goals
- People determine goal worthiness based on the contribution made by others, rationalizing that since many people have chosen to participate, the goal must be a worthwhile cause.
- The effort people contribute to goals correlates to individual perceptions of other group members’ contributions.
- Conversely, at times, individuals contribute for the sake of the goal, and endeavor to compensate for the lack of effort on the part of other group members.
The Insight –The factors that motivate us to achieve personal goals versus group goals differ and give the appearance that group goals are easier. The reality is our convictions are not as strong in group settings. Majority consensus can easily sway collective perceptions and decisions. Yet, in both instances, simple or not, satisfaction comes from the level of effort you contribute and what you hope to achieve as a direct result of that effort.
How much effort do you invest in group goals?
By Sheba
Creating Positive Perspectives for Life
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